Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Its not difficult. But Racer 75? So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Leave a comment below. Especially for those of us from the south. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Without fail, it was Yellowstone or Rebel Yell. BrokeCal, Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). Click here to learn all about mash bills. Saint_Thomas_More 2 yr. ago I dont remember ever seeing any historical theming or educational features. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Irish Distillers recently announced the Something went wrong. Please check your entries and try again. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Powered by Invision Community. ELTepes 2 yr. ago That's good to know. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. The Rebel Yell is still available for purchase. The results of honorable Men idly standing asideand remaining silent. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Thank you. Cookie Notice As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Then suddenly, I stopped seeing it in stores around town. Did it hurt your feelings too? Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. 2023 Luxco, Inc. All Rights Reserved. ago One is softer DonutBourbon 6 mo. 17. . The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Disgusted with the name change. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Im only speaking for myself and the people I encountered. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. The most notable thing about Rebel Bourbon is their use of wheat. That's how we are supposed to do this right? We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. A pparently it worked; the new look caught my attention and resulted in this review. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Single barrel still says yell. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. [3], Several recordings of Civil War veterans performing the yell exist. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Rebel Yell was a term used to describe the battle cry of the confederate army. Landon Sampsell We will never go there again. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Founder of CoasterCritic.com. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". It paragons description, that yell! In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website This unique style offers hints of honey and butter followed by a . Rebel Yell Single Barrel 2017 Release. People who don't think it tastes very good refer to it as Rebel Scum. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Rebel Yell is one of those old throwbacks. ago One is less overtly pro-slavery and pro-confederacy. Many of these are answered in the article above. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! I find 'Yell' quite offensive. For the best. Sorry, I missed that. There are about 24,000 bottles in this year's batch. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. This price point places Rebel whiskey in the low end of the standard segment. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. NGL the name was off putting and should have been changed decades ago. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. I dont claim to speak for or represent anyone. I guess Billy Idol needs to rerecord "Rebel Yell." In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). 1965. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Good luck selling and Never Go Quietly! EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The company was eventually dissolved, and production ceased in the early 2000s. Confederate Defeat Re-examined". Once I became more conscious of the significance of the name, I did find it awkward. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. So OK, change the name. While this change has certainly upset some people, its an understandable switch. By using this site, you agree to our Terms of Use. The brand has changed hands and recipes, but it is a part of American bourbon history. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Just went to Kings Dominion with my 7 and 9 year old sons. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. As a note, we compare prices from various Total Wine locations across the US. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. The Rebel Yell brand is currently produced at the Luxco distillery. [1] The origin of the yell is uncertain. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Im sure theyll be hitting the clearance rack soon. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Rebel Yell whiskey is matured in No. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. All bourbon will have at least 51% corn. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. In 1972, the Stitzel-Weller Distillery went out of business. It works just fine in a mixed drink and actually is palatable on the rocks. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . I was in the first graduating class of a new high school in the far south end of town. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. We all know why your pleasing the pc crowd. I like Rebel Bourbon a lot better at the $13 price point than $18. By 1984, Rebel Yell was distributed nationally. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Privacy Policy. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Rebel Yelland Yellowstone were my veryfirst bourbons. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. WorldSeries2021 6 mo. That is really lame. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Billy Idol's song "Rebel Yell" was named after the whisky. The Confederate yell was intended to help control fear. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. The reason is because it is cheap and good enough. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. While its still available for under $15, you may have more trouble finding it at the price. Confederate soldiers may have imitated or learned the yell from Native Americans. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. The yell has often been linked to Native American cries. Perhaps as a result, availability is limited, and prices may vary. Its been a strange and complicated journey. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. The overall effect on the palate is brief and minimal, and the taste has no unique profile. They recently dropped the "Yell" from the name. We have to acknowledge and accept our past. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. It is often enjoyed neat or on the rocks. The Luxco distillery is located in Louisville, Kentucky. In Virginia battlefields, monuments, and references to the areas history are very common. (Originally published in, This page was last edited on 10 February 2023, at 16:18. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. This is funny. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. who-ey! Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. However, the addition of ice makes things a little better. Imageused underCCby Mr. Gray. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. I live in Alaska, by the way. You know that, right? The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Yes. As this article mentioned the rebel yell is not an offensive name. who-ey!' The W.L. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. In 2019 Rebel Yell went through a rebranding effort. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. From the Lux Row website: "Aged in charred oak barrels . who-ey! Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. It is high-proof and made from corn. Finish: Sweet honey and light pepper and spice. The rebel yell has also been likened to the scream of a cougar. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. These bottles may appeal to those looking for a private-label wheated bourbon experience. And Charley said, "Well it wouldn't be proper since I sold it." So the arguments that this is another move to erase history arent accurate in my opinion. The Yellow Stone brand was discontinued in 2015. 3 charred oak barrels. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Good one. It might not be an everyday sipper. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Rebel Yell was to be produced in small batches and sent out to southern states. Yep, they did. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. In fact, Im kind of disappointed. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Woh-who-ey! Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Quick everyone buy up the Rebel Yell bottlings before they are gone! The W.L. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. When it was launched, it was only available south of the Mason-Dixon line. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. You caved! Lets pour ourselves a glass and find out. And hes worked with startup brands to turn local enthusiasm into national recognition. My favorite coasters are B&M hypers and gigas. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. If youve got a problem with a brand distancing itself from the CSA then youre the problem. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". I think you hit the nail on the head on this. With these changes also brought about a hike in the price. Tons of bottles out though. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Product Description. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. When compared to the lineup of other wheated bourbons, that price is hard to beat. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Rebel Bourbon is a decent intro into wheated bourbon, however. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. And he said, "Well if you don't pick it up we're thinking of picking it up." Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. This isnt to say its bad. The standard price of Rebel Yell used to be right around the $12 mark. Aaron joined the drinks industry in 2013. The whiskey is aged in charred oak barrels for four years before being bottled. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Hopefully the wood work they are doing will justify the new and improved name. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". The distillery is located in Bardstown, a town known for its bourbon heritage. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Hit it on the desktop version of the site. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. November 18, 2020 in General Bourbon Discussion. With that effort, the price has went up a bit, too. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Maybe the barrels that didn't make the cut?